Ali Webb, Communications Manager for the W.K. Kellogg Foundation Discusses Ways to Tell Stories of Rural America

Journalists interested in rural issues discussed better ways to tell the stories of rural America with Ali Webb, communications manager for the W.K. Kellogg Foundation at the “Rural America, Community Issues” journalism conference. Kellogg is the largest private funder of rural enterprises. Webb said coverage is disproportionately episodic — single stories relying entirely on ordinary individuals — rather than thematic, an approach that ties together issues and larger trends, with the addition of authorities and advocates who help make the connection. 

http://www.knightcenter.umd.edu/seminars/050612.htm